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Military Grade Mindset

The Secrets To A Military Grade Mindset

"It's not the daily increase but daily decrease. Hack away at the unessential."
— Bruce Lee

Israel's special operations pull off the most outrageous operations. From targeted assassinations following the Munich Olympics terror attacks in the 70's to Operation Entebbe where a commando raid rescued 100s of hostages deep in Uganda to the recent beeper and pager strikes on Hezbollah.

Israeli operatives do this again and again. They perform audacious missions under maximum pressure with everything at stake, confidently execute and win.

Now world-class poker players, athletes, founders and entrepreneurs use this hidden system to reach their true potential.

Not through fancy routines or motivation tricks, but by removing the invisible walls we all have inside. That part of us that gets nervous, hesitates, feels anxious. The lesser part holding us back from what we're capable of.

Remove Your Final Block To Elite Performance

The #1 Reason Why You’re Stuck

David sat at his computer, hands hovering over the keyboard. The emails were ready. The systems were set up. A massive surge of new sales waited on the other side of clicking "send."
But he just couldn't do it.

He knew exactly what he needed to do. Yet every time he opened his laptop, he'd find himself procrastinating, checking Slack or scrolling YouTube.

The opportunity to quadruple his income and fulfill his dream of helping his wife retire was right there. But for some reason, he couldn’t pull the trigger.

When we started our coaching call that week, I sensed his embarrassment before he said a word.

"Why are you resisting making more money?" I asked.

"I'm not sure..." he replied.

David had built something special. A thriving SaaS business with a massive email list perfectly positioned for growth. He'd escaped the 9-to-5 trap that consumed his father through raw determination and grit.

One of his friends, an industry expert, had even laid out the exact blueprint: "Send out these emails to your list and you'll 4x your profits this month with almost no extra work."

Yet despite his discipline, his burning desire to help his wife retire, and a clear path forward, David didn’t take action. Each morning he'd sit down to work but get lost in tasks that moved nothing forward. Each night he'd go to bed frustrated with himself.

We dug deeper. Past the surface excuses about workload and management. Getting closer to what was really holding him back.

"I don't want my email list thinking I'm a sellout," he said.

"If your product helps people, why would they think that?"

"They shouldn't, honestly."

"Without thinking, finish this sentence: Making a lot of money is..."

"Greedy," he blurted out.

His eyes opened wide. A heavy exhale followed.

"Wow. I can't believe I just said that."

Hidden voices of guilt and shame around money were holding David back. Even worse - he'd never noticed them.

"Do you actually believe making money is greedy?" I asked.

"No," he said. "Making money lets you help and give more to others."

That's when we could start the real work. The hard stuff most people don't know about or avoid.

Armed with the tools to overcome his mental blocks, David sent the emails, 4x'd his business and within the month his wife was able to retire. Two years later, he had a life-changing exit.

I've since helped hundreds of founders, CEO’s, entrepreneurs, poker champions, athletes and fund managers create similar breakthroughs and remove any fear, anxiety, hidden biases or mental blocks that caused them to underachieve.

Ask yourself this:
 
Could somebody else with your exact skills achieve more than you currently are?

If you said yes, then you’ve got a mindset issue that’s holding you back. You probably feel stuck, but you’re not sure why. People often say it feels like they’re hitting an invisible wall.
But the real obstacle isn't something or someone out there, the real obstacle is within. It’s a certain piece of yourself that you’re not consciously aware of. You probably don’t know your biggest biases, fears and blindspots, right?
 
And if you do, you probably don’t know how to overcome them so they don’t impact you. The real question is how do you master your mind? Because once you can beat that lower part of yourself, then you can win.
 
Too many high performers think they're logical creatures. We're not. Our default wiring is to crave safety, certainty and status more than any external goal. It’s why we naturally gravitate towards what feels comfortable instead of what we know is strategically smart.

This book is your step-by-step blueprint to overcome that natural instinct that derails your success. To get unstuck, break through internal blocks, and unlock your full potential. To build a military grade mindset, bulletproof confidence and unleash your highest level of performance when it matters most.
 
Your mindset can be your #1 asset or your #1 liability. Which will it be for you?